Before & After
OVERNIGHT TRANSFORMATION
The Story Behind the Flower Curl
My hair journey was very much inspired by my parents. My beautiful mother was on a mission to strengthen my very thin hair by cutting it bob up until the age of six. When I started to realise how short my hair was, I asked if I could grow my hair longer and my father encouraged me to do so until my locks reached my thighs! Every time I was due a trim, my mother would measure and trim my hair and then my dad and I would check to see how much my mum cut off!
At the age of 17, I decided to enter a competition and I longed for big, voluminous curls so I booked an appointment at the hairdresser and asked to have my hair curled for the event. The hairdresser prepared my hair and set a bunch of rollers in, on the morning of the event and she advised me not to remove them up until the evening. I was so excited to see the hair curling results but I knew I had to wait until it was time for me to go up on stage as I already knew how much my hair struggles to hold any curls.
Well, as you can see from the picture, my hair doesn’t look like I’ve had any rollers in that day, (ten hours plus to be exact). Although, I did get a couple of flicks here and there which I was not too impressed about.
This particular picture and how much time I spent at the hairdresser and how uncomfortable I was throughout the whole day, really stuck with me and from then on, I was on a mission to find a hair curler that could curl my hair beautifully.
Nine years later, and I still haven’t found a hair curler that could create beautiful long lasting curls. I tried curling tongs and other heated hair curlers, but the curls only lasted five minutes and by the time I stepped out of the house my hair was completely straight again, not to mention all the split ends that I had after just one use. I also used a variety of different rollers and other heatless hair curlers but I either found them difficult to use, time consuming, super uncomfortable or my hair got tangled in the products which also ended up damaging my locks!
At about 8:30am on Tuesday 10th November 2015, I was on my way to my office job and I had a light bulb moment for a new heatless hair curler. As soon as I got to my desk, I grabbed a piece of paper, drew what I had in mind and put it in my handbag. I could not wait to get back home to make my very first prototype.
I got so excited and I just knew in my heart that my idea was going to work and I spent months making & testing different prototypes and refining the idea in my good old shed.
I wanted to create a hair curler that met my very long list of standards and that I simply could not find on the market and in any other hair curling products. I found many of the other hair curling products outdated, bulky and uncomfortable. I realised that there was an opportunity for a new heatless hair curler that many women will absolutely love and would want to try.
Cordina.co.uk has been created to inspire and provide helpful information to women all over the world with a keen interest in hair care, faster hair growth and hair styling.
Black Friday SALE - FLOWER CURL BY CORDINA HAIR AVAILABLE NOW - Black Friday Sale ends Monday 26th Nov
Flower Curl® REVIEWS
Flower Curl® REVIEWS
Flower Curl® REVIEWS
AS SEEN ON DRAGONS' DEN
CORDINA HAIR JOBS
We are looking for a part-time PA to Director to join our small Hair Care company.
The right candidate must have the following attributes:
- You must be computer and internet literate
- Proficient in Outlook, Microsoft, online research and social media: mainly: Instagram and TikTok
- A passion for hair and beauty is a bonus!
- Accuracy and excellent attention to detail
- Work efficiently and is a self-starter
- Able to work on your own
- Neat and organised
- Excellent communicator and listener
- Good time keeping
- Professional
- Fluent in English
Duties will include
- Manage all customer emails
- Manage onboarding of brand ambassadors and produce quarterly pay-out reports for the Director.
- Manage and organise monthly company invoices
- Produce EU VAT reports for filing (no experience needed)
- Produce end of month reports
- Manage returns and PO Box
- Manage and raise Royal Mail Claims
- Process refunds according to our T&Cs
- Help the Director with personal tasks including shopping, booking appointments, research
- Produce Business leads for the Director on a weekly basis
- Assist with email outreach and chase ups
- Conduct research for the Director and present the findings in an organised and easy to understand layout.
- Raise support tickets with our website provider
- Liaise with our Stock Manager regarding product replacements / changes in customer address.
- Filing
- Remind the Director of any personal appointments, business interviews and upcoming holidays or celebrations.
- monitor Asana for any 'To Do' tasks submitted by the Director
Working Hours:
We are currently accepting local applications (to work at the Director's home in Poole BH12)
- Part time,12 hours per week to start, with the potential to increase.
- Working days are: Mondays, Wednesdays and Fridays.
- We are happy to offer either AM or PM. 9 -1 or 1-5
Start Date: November 2022
Contract: 6 month contract, with the view to extend to a further 6 months.
Job Types: Part-time, Contract
Salary: 23k Pro Rata
Please email your CV and Cover letter to info@cordina.co.uk
CVs without a cover letter will not be considered.