Before & After
OVERNIGHT TRANSFORMATION
The Story Behind the Flower Curl

My hair journey was very much inspired by my parents. My beautiful mother was on a mission to strengthen my very thin hair by cutting it bob up until the age of six. When I started to realise how short my hair was, I asked if I could grow my hair longer and my father encouraged me to do so until my locks reached my thighs! Every time I was due a trim, my mother would measure and trim my hair and then my dad and I would check to see how much my mum cut off!




At the age of 17, I decided to enter a competition and I longed for big, voluminous curls so I booked an appointment at the hairdresser and asked to have my hair curled for the event. The hairdresser prepared my hair and set a bunch of rollers in, on the morning of the event and she advised me not to remove them up until the evening. I was so excited to see the hair curling results but I knew I had to wait until it was time for me to go up on stage as I already knew how much my hair struggles to hold any curls.
Well, as you can see from the picture, my hair doesn’t look like I’ve had any rollers in that day, (ten hours plus to be exact). Although, I did get a couple of flicks here and there which I was not too impressed about.
This particular picture and how much time I spent at the hairdresser and how uncomfortable I was throughout the whole day, really stuck with me and from then on, I was on a mission to find a hair curler that could curl my hair beautifully.

Nine years later, and I still haven’t found a hair curler that could create beautiful long lasting curls. I tried curling tongs and other heated hair curlers, but the curls only lasted five minutes and by the time I stepped out of the house my hair was completely straight again, not to mention all the split ends that I had after just one use. I also used a variety of different rollers and other heatless hair curlers but I either found them difficult to use, time consuming, super uncomfortable or my hair got tangled in the products which also ended up damaging my locks!


At about 8:30am on Tuesday 10th November 2015, I was on my way to my office job and I had a light bulb moment for a new heatless hair curler. As soon as I got to my desk, I grabbed a piece of paper, drew what I had in mind and put it in my handbag. I could not wait to get back home to make my very first prototype.
I got so excited and I just knew in my heart that my idea was going to work and I spent months making & testing different prototypes and refining the idea in my good old shed.
I wanted to create a hair curler that met my very long list of standards and that I simply could not find on the market and in any other hair curling products. I found many of the other hair curling products outdated, bulky and uncomfortable. I realised that there was an opportunity for a new heatless hair curler that many women will absolutely love and would want to try.

Cordina.co.uk has been created to inspire and provide helpful information to women all over the world with a keen interest in hair care, faster hair growth and hair styling.
Black Friday SALE - FLOWER CURL BY CORDINA HAIR AVAILABLE NOW - Black Friday Sale ends Monday 26th Nov
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Flower Curl® REVIEWS
Flower Curl® REVIEWS
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CORDINA HAIR JOBS
We are looking for an Office Manager / Packer to join our small Hair Care company.
The right candidate must have the following attributes:
- Pay very close attention to detail
- Work efficiently and is a self-starter
- Able to work on your own
- Able to quality check (stock and products) efficiently and in detail
- Neat and organised
- Excellent communicator and listener
- Good time keeping
- Proficient in Outlook, online research and social media
- Professional
- Fluent in English
Duties will include
- Assist the Director with social media messages and enquiries (Instagram & Tiktok)
- PA duties to Director
- Managing and respond to customer emails
- Adding notes to customer orders
- Filing
- Maintain and manage stock levels, ensuring that we never run out of stock items
- Liaise with the director re stock levels
- Package wholesale orders neatly, organise shipments and collections
- Maintain office supplies
- Organising the office, keeping it neat and tidy.
- Quality check stock
- Put products together and pack stock
- Print out customer order labels
- Package orders
- Drop off parcels at the post office or arrange for pick up
Working Hours:
Cordina Hair is a UK based Hair Care company. The office is based at the Director’s home in Poole.
- 15 hours to start, with the potential to increase.
The ideal candidate must be able to commit to a 6 months contract. The hours can be flexible between
Monday - Sunday.
Ideally we would like someone to work on these days but we are happy to work around your existing schedule:
Monday – 9-2 or 1-6
Wednesday – 9-2 or 1-6
Friday - 9-2 or 1-6
Start Date: As soon as possible
Contract: 6 months self employed, with the view to extend to a further 6 months. We can help you with setting yourself up as self employed if you're not quite sure how to do this, it is very straight forward and it doesn't cost anything.
Job Types: Part-time, Contract
Salary: £9.50-£11.00 per hour
We are more than happy to train someone, so you don't have to have experience.
COVID-19 considerations:
You will be required to wear a mask if the Director is working in the same office.
Please email your CV and Cover letter to info@cordina.co.uk
CVs without a cover letter will not be considered.