Before & After
OVERNIGHT TRANSFORMATION
The Story Behind the Flower Curl
My hair journey was very much inspired by my parents. My beautiful mother was on a mission to strengthen my very thin hair by cutting it bob up until the age of six. When I started to realise how short my hair was, I asked if I could grow my hair longer and my father encouraged me to do so until my locks reached my thighs! Every time I was due a trim, my mother would measure and trim my hair and then my dad and I would check to see how much my mum cut off!
At the age of 17, I decided to enter a competition and I longed for big, voluminous curls so I booked an appointment at the hairdresser and asked to have my hair curled for the event. The hairdresser prepared my hair and set a bunch of rollers in, on the morning of the event and she advised me not to remove them up until the evening. I was so excited to see the hair curling results but I knew I had to wait until it was time for me to go up on stage as I already knew how much my hair struggles to hold any curls.
Well, as you can see from the picture, my hair doesn’t look like I’ve had any rollers in that day, (ten hours plus to be exact). Although, I did get a couple of flicks here and there which I was not too impressed about.
This particular picture and how much time I spent at the hairdresser and how uncomfortable I was throughout the whole day, really stuck with me and from then on, I was on a mission to find a hair curler that could curl my hair beautifully.
Nine years later, and I still haven’t found a hair curler that could create beautiful long lasting curls. I tried curling tongs and other heated hair curlers, but the curls only lasted five minutes and by the time I stepped out of the house my hair was completely straight again, not to mention all the split ends that I had after just one use. I also used a variety of different rollers and other heatless hair curlers but I either found them difficult to use, time consuming, super uncomfortable or my hair got tangled in the products which also ended up damaging my locks!
At about 8:30am on Tuesday 10th November 2015, I was on my way to my office job and I had a light bulb moment for a new heatless hair curler. As soon as I got to my desk, I grabbed a piece of paper, drew what I had in mind and put it in my handbag. I could not wait to get back home to make my very first prototype.
I got so excited and I just knew in my heart that my idea was going to work and I spent months making & testing different prototypes and refining the idea in my good old shed.
I wanted to create a hair curler that met my very long list of standards and that I simply could not find on the market and in any other hair curling products. I found many of the other hair curling products outdated, bulky and uncomfortable. I realised that there was an opportunity for a new heatless hair curler that many women will absolutely love and would want to try.
Cordina.co.uk has been created to inspire and provide helpful information to women all over the world with a keen interest in hair care, faster hair growth and hair styling.
Black Friday SALE - FLOWER CURL BY CORDINA HAIR AVAILABLE NOW - Black Friday Sale ends Monday 26th Nov
Flower Curl® REVIEWS
Flower Curl® REVIEWS
Flower Curl® REVIEWS
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* works on both the Flower Curl and Waver Bun! (singles)
CORDINA HAIR JOBS
Job Title: Office Manager
Posted: Feb 2024
About Cordina Hair
We are passionate about all things hair and beauty. We innovate and create heatless hair styling solutions and hair care products for women who are on a journey to healthy, beautiful hair. With multiple awards, patents and protected designs to our name, our hair curlers are unique and delicately handmade.
Cordina hair started from a garden shed and we have since been on national TV, reached over 100 million views on social media, earned awards and gained press exposure over various platforms.
Job Description:
We are currently seeking a highly organised and reliable individual to join our team as an Office Manager.
The successful candidate will be:
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Proficient in English, with excellent written and verbal communication skills.
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Proficient in Excel and able to use formulas.
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Strong formatting and editing skills within Word.
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Proficient in Outlook and calendar
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Excellent online researcher
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Able to use own initiative and common sense.
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Attention to detail is critical.
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Strong organisational skills
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able to prioritise and manage your workload effectively.
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Able to follow Daily Checklists efficiently.
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Able to work at a fast pace.
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Able to handle a busy workload under pressure.
Responsibilities:
- Admin Organisation
Managing, maintaining & creating ‘how to’ systems for all tasks. Managing Staff contracts and 6 monthly reviews in calendar.
- Customer Care
Handle customer enquiries via email in a prompt & professional manner using our existing template system.
Stationery
Maintain stationery list, order stationery for the team & monitor pricing.
- Orders
Manage customer order changes and print orders for the stock manager.
- Private PA
Assist the Director with personal tasks including personal shopping, research, booking appointments and managing the calendar.
- Office
Maintain a clean and organised office space, managing post, returns and deliveries.
Infringement
Monitor infringing listings and content – this requires excellent research skills and able to pay close attention to detail whilst working at a fast pace.
- Returns
Process returns, maintain our return log efficiently and process claims efficiently and accurately.
- Research
Conduct research on various topics as requested by the team.
- Reminders
Send reminders to team members regarding important deadlines and tasks
- EOTM Reporting
Manage the End of The Month (EOTM) reports accurately and in good time following our template system.
- Raising Tickets
Manage ticketing systems and raising tickets as required.
- Awards
Search & register the organisation for relevant awards and reminding the Director of awards coming up / deadlines.
- Brand Ambassador Payouts
Manage payments to brand ambassadors and setting up new coupon codes.
Meetings
Weekly meeting with the director, able to take notes quickly and accurately and provide update on outstanding tasks.
Other adhoc duties as required
Schedule:
15 hours per week, Monday, Wednesday, and Friday. Hours: 9 – 2
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6 month contract with the view to extend.
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This is currently a freelance position
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Let us know your hourly rate expectations within your application
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This is not a home-based position. Office is located in Poole – BH16 6JL
Application question(s): How would you respond to this customer? Please note this is a real tracking number via Royal Mail.
Hi, I bought a product from you and it still hasn’t arrived. My tracking is: LE073728850GB. Thanks, Alice.
If you are interested in this position and meet the specified requirements, please email your response, CV and a Cover letter to info@cordina.co.uk detailing why you’d be the perfect addition to our growing team!
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CV’s without a cover letter will not be considered.
Graphic Designer
Posted: March 2024
We are looking for a freelance graphic designer who specialises in product packaging. Knowledge in retail packaging / cosmetics is essential. Please submit example work to be considered for our upcoming projects. You must have your work either on your own website or social media so we can view them.
Watercolour Artist
Posted: Feb 2024
We are looking for a freelance watercolour artist who is passionate about drawing flowers. Please submit example work to be considered for our upcoming projects. You must have your artwork either on your own website or social media so we can view them.